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Changing the Game in Revenue Growth, Presented by SAP
Archives Available
June 2nd 2016: The Digital Path: Focus on Your Buyer's Journey
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The buzz: Get smart. The buyer’s journey has changed radically in the Digital Economy. From the customer’s own pre-purchase research to the ways they engage with your business, everything has shifted. How can your business stay on top? Know how many times the prospect was exposed to your company before buying. Learn how to increase the display of trusted referrals. Understand the deciding purchase factor. Have the right tools to measure your digital campaign ROIs. nowledge is power. Take notes. The experts speak. Lorraine Maurice, SAP: “If opportunity doesn’t knock, build a door” (Milton Be
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Archives Available on VoiceAmerica Business Channel
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Lorraine Maurice
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Lorraine Maurice is a Senior Director of Global Indirect Marketing at SAP. She is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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Brian Moran
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Brian Moran is the Founder and CEO of Brian Moran & Associates as well as Small Business Edge, two companies that help business owners run better companies and marketers better connect with small and midsize businesses. Before re-entering the world of entrepreneurship, Brian spent over 20 years publishing magazines and newspapers for business owners, including stints at The Wall Street Journal, Inc. magazine, and Entrepreneur media.
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Steve Knapp
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Steve Knapp, founder of Knapp Communications, writes to reach high-tech and industrial audiences. Since 1989, he has specialized in crafting strong, fresh, and understandable content for companies with complex offers. Because Steve is passionate about technology, he relates easily to technical experts, knows how to gather input efficiently, and creates persuasive content that directly links technical capabilities to customer needs.
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