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The buzz: Get smart. The buyer’s journey has changed radically in the Digital Economy. From the customer’s own pre-purchase research to the ways they engage with your business, everything has shifted. How can your business stay on top? Know how many times the prospect was exposed to your company before buying. Learn how to increase the display of trusted referrals. Understand the deciding purchase factor. Have the right tools to measure your digital campaign ROIs. nowledge is power. Take notes. The experts speak. Lorraine Maurice, SAP: “If opportunity doesn’t knock, build a door” (Milton Be
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