Mining For Golden Nuggets: LinkedIn for Digital Selling

June 11, 2019
Hosted by Bonnie D. Graham

[Download MP3] [itunes] [Bookmark Episode]

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Episode Description

The buzz: “Active participation on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me!” (Bobby Darnel). Believe it! 42% of LinkedIn members access it multiple times daily or weekly. 74% of B2B buyers use LinkedIn for purchasing decisions and social proof. 79% of B2B marketers view LinkedIn as the most effective marketing channel. 91% of executives rate LinkedIn #1 for professional content. Hubspot reports LinkedIn is 277% better for B2B lead-gen than Facebook and Twitter. Ok. But how to get the best results from LinkedIn? The experts speak. Mic Adam, Vanguard Leadership: "The way to get started is to quit talking and begin doing" (Walt Disney). Loic Simon, #SocialSellingForum: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good” (Malcolm Gladwell). Phil Lurie, SAP: "I still don't know what I was waiting for And my time was running wild…" (David Bowie). Join us for Mining Golden Nuggets: LinkedIn for Digital Selling.

Changing the Game with Digital, Presented by SAP

Changing the Game with Digital, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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