Enterprise Design: The Missing Link in Strategy Execution
November 4, 2021
Hosted by William Ulrich
Enterprise design is the collaborative practice of designing and creating better enterprises. Enterprise design envisions perspectives on how an organization can and should evolve, addressing relevant aspects of user, customer, product, and organizational design elements. The discipline incorporates design thinking from an enterprise perspective; but where do strategy execution and design intersect? Fundamentally, strategy execution seeks to deliver on a business vision, goals, and objectives, which ideally are influenced by design thinking and practices. Even more critical, however, is the ability of an organization to visualize the future state of the business ecosystem in a way that incorporates the full breadth of enterprise design, architecture, solution deployment, and ultimately experience impact. Along with impact analysis, the all-important design stage of strategy execution is often skipped or given lip service. In this episode of The North Star, William Ulrich interviews Milan Guenther, co-founder and President of Intersection Group. The discussion will focus on how to incorporate enterprise design as a core element in end-to-end strategy execution. The discussion will seek to gain insights into what leading organizations are doing in the area of enterprise design, how it should be introduced into an enterprise, and how it can become part of an overall strategy execution framework.
The North Star
Archives Available on VoiceAmerica Business Channel
The North Star takes a deep dive into the topic of strategy execution, often challenging conventional wisdom for achieving an organization’s strategic vision. The host and thought leaders from multiple fields explore concepts that include rethinking innovation, increasing enterprise agility, transitioning to the circular economy, managing enterprise risk and becoming a cognitive enterprise. Setting sights on one’s “north star” is only half the story. Decades of experience point to the headwinds organizations have faced in pursuit of their strategic vision. To that end, the North Star examines how organizations can more effectively deliver on critical business strategies in these uncertain times. The show tackles intractable challenges that many organizations have historically sidestepped, such as optimizing major program investments and untangling high risk technology deployments. While the show often points toward the road less traveled, that road that can make all the difference.
William Ulrich is President of Tactical Strategy Group, Inc., Cofounder of Business Architecture Associates, President and Cofounder of the Business Architecture Guild and Cutter Consortium Fellow. As a management consultant for more than 40 years, Mr. Ulrich continues to serve as advisor, mentor and workshop leader to corporations and governments worldwide. He is a thought leader in strategy execution, business transformation, business architecture and transformation oversight. Mr. Ulrich has the unique ability to engage executives and practitioners across business and IT boundaries to facilitate and streamline ecosystem-wide transformation. His transformation workshops and lectures have been widely attended by organizations worldwide. Mr. Ulrich blends his IT transformation expertise with his extensive business architecture and business transformation experience to deliver end-to-end solutions that are fully aligned to business strategy. He has authored or coauthored multiple books and transformation methodologies and was an originating contributor to “A Guide to the Business Architecture Body of Knowledge.” Prior to founding Tactical Strategy Group in 1990, Mr. Ulrich served as management consultant, spending the bulk of the 1980s with KPMG where he helped mature its software reengineering practice. His latest writings focus on the cognitive enterprise, transitioning to the circular economy and business-driven IT architecture transformation.