Dynamic Strategy Setting in a Digital World
November 11, 2021
Hosted by William Ulrich
Historically, strategy execution has been a linear process, where one group sets strategy and another group implements it. In practice, implementation teams often hold different views of what should be done from the strategy setting team. A second challenge is that strategy is often cast in stone, remaining fixed in place for extended periods. Strategy stagnation is typically based on the errant assumption that markets, customers, and competitors are standing still until the next strategy refresh; a far cry from reality. It is no small wonder that strategy execution failure rates remain stubbornly high. Strategy setting and execution must be more inclusive and more collaborative, incorporating ongoing customer feedback, market research, and competitive analysis. Most important, is the fact that strategies must be continuously validated throughout execution because a well-crafted strategy is not always a winning strategy. In this episode of The North Star, host William Ulrich welcomes guest James Creelman, globally recognized thought leader in strategy management. They will discuss the essential aspects of setting and executing strategy in a dynamic world, including best practices for managing feedback loops across business unit silos. If you are responsible for setting or executing strategy, you will not want to miss this discussion.
The North Star
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The North Star takes a deep dive into the topic of strategy execution, often challenging conventional wisdom for achieving an organization’s strategic vision. The host and thought leaders from multiple fields explore concepts that include rethinking innovation, increasing enterprise agility, transitioning to the circular economy, managing enterprise risk and becoming a cognitive enterprise. Setting sights on one’s “north star” is only half the story. Decades of experience point to the headwinds organizations have faced in pursuit of their strategic vision. To that end, the North Star examines how organizations can more effectively deliver on critical business strategies in these uncertain times. The show tackles intractable challenges that many organizations have historically sidestepped, such as optimizing major program investments and untangling high risk technology deployments. While the show often points toward the road less traveled, that road that can make all the difference.
William Ulrich is President of Tactical Strategy Group, Inc., Cofounder of Business Architecture Associates, President and Cofounder of the Business Architecture Guild and Cutter Consortium Fellow. As a management consultant for more than 40 years, Mr. Ulrich continues to serve as advisor, mentor and workshop leader to corporations and governments worldwide. He is a thought leader in strategy execution, business transformation, business architecture and transformation oversight. Mr. Ulrich has the unique ability to engage executives and practitioners across business and IT boundaries to facilitate and streamline ecosystem-wide transformation. His transformation workshops and lectures have been widely attended by organizations worldwide. Mr. Ulrich blends his IT transformation expertise with his extensive business architecture and business transformation experience to deliver end-to-end solutions that are fully aligned to business strategy. He has authored or coauthored multiple books and transformation methodologies and was an originating contributor to “A Guide to the Business Architecture Body of Knowledge.” Prior to founding Tactical Strategy Group in 1990, Mr. Ulrich served as management consultant, spending the bulk of the 1980s with KPMG where he helped mature its software reengineering practice. His latest writings focus on the cognitive enterprise, transitioning to the circular economy and business-driven IT architecture transformation.