Convincing Your C-Suite to Invest in Social Selling
November 10, 2015
Hosted by Bonnie D. Graham
The buzz: Tell me why. MSLGroup reported that 77% of buyers are more likely to purchase from a company whose CEO uses social media. If your CEO, executives and employees are not active on, don’t believe in, or are shy about social networking – they need to be convinced it’s a make-or-break business activity that should be taken very seriously. But how? Start by telling them Richard Branson, Mark Cuban, Elon Musk, Michael Dell and Bill Gates are “Social CEOs”. The experts speak. William Arruda, Reach: “If you don't show up in Google, you don't exist” (W. Arruda, 2003). Lindsey Boggs, SmarterHQ: “It's never as good as it feels, and never as bad as it seems” (Ken May). Kirsten Boileau, SAP: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba…has no inventory. Airbnb…owns no real estate. Something interesting is happening”. (Tom Goodwin). Join us for Convincing Your C-Suite to Invest in Social Selling.
Changing the Game with Social Selling, Presented by SAP
Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.
Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.