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The buzz: Tell me why. MSLGroup reported that 77% of buyers are more likely to purchase from a company whose CEO uses social media. If your CEO, executives and employees are not active on, don’t believe in, or are shy about social networking – they need to be convinced it’s a make-or-break business activity that should be taken very seriously. But how? Start by telling them Richard Branson, Mark Cuban, Elon Musk, Michael Dell and Bill Gates are “Social CEOs”. The experts speak. William Arruda, Reach: “If you don't show up in Google, you don't exist” (W. Arruda, 2003). Lindsey Boggs, Smarter
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