IIeX North America:June 2016
June 13, 2016
[Download MP3s: Sima Vasa Bonnie Breslauer Daryl Weber Scott Miller Anurag Bist Steve Phillips Lana Novikova Jason Kramer Ari Popper Aaron Reid Panel Discussion: How flawed recall and memory pollute research Melanie Courtright Carol Fitzgerald] [itunes] [Bookmark Episode]
Steve Phillips, CEO at ZappiStore "ZappiStore is the online research provider that is changing the way that companies are accessing insight. We provide an automated, self-service platform for buying research services – at lightning fast speed, low cost and of highest quality. automation of the process of research, IP marketplace vs. simply a suite of cheaper, faster tools. That is an important difference because of what it means for other suppliers and for clients. ZappiStore realized they could use their proprietary Intellection platform to take virtually any research IP, either from suppliers or from clients, and automate it, making it hugely cheaper and faster while giving it global scale, lowering the barrier to entry for new clients with limited budgets, and allowing for the “modularization” of research wherein clients could mix and match combinations of tools to create even more value and impact. "
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