Day 2 of IIeX North America: June 14th 2016
June 14, 2016
[Download MP3s: David Kahn Alex Hunt William Leach Ray Fischer Debbie Balch Paul Conner Andy Ford Andrew Konya Denyse Drummond-Dunn Stephen Thompson Fiona Blades Rick Candelaria Ryan Hogg] [itunes] [Bookmark Episode]
Episode Description
President & CEO - Elevated Insights | Market Research Professional | Expert in research strategy and hybrid methods "Turn-key custom qualitative marketing research for Fortune 500 companies in the US and global markets. Elevated Insights helps you better understand your target consumers or customers to uncover unmet needs, communicate with them in a relevant way and bring new services and products to the marketplace.Our clients span multiple industries - advertising agencies, apparel, food & beverages, consumer products, beauty care, skin care, restaurants, health & wellness, spirits/alcoholic beverages, insurance, investments, banking, government, and the military. Primary methods include ethnography, mobile/online immersions, app testing, co-creation, focus groups, reADtions facial coding testing, and social media mining. Primary deliverables include concept development & testing, technology enhancement, co-creation, sensory evaluation, advertising & packaging optimization, brand imagery & equity development, and shopping/retail strategies."
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