NAB Show 2016 Advanced Advertising Pavilion : THE BUSINESS OF ADTECH

April 19, 2016

[Download MP3s: The Truth About Ad Blockers Dynamic Data Matching (DDM) – Driving Ads through Offline data Presented By FlySwipe Live Interview with Jeffrey Martin, CEO of Sphericam Digital Landscape 2016 - Trends and Opportunities : Conversations With Jocelyn Johnson of VideoInk and John Roberts, Chief Digital Officer of Bunim/Murray Productions How publishers can reduce operational costs and still provide an A-class service to advertisers Presented by Dan Ads TV Audiences and Digital Execution, A new era of cross media efficiency Presented by Psychability Increasing Viewability with Technology that Understands Viewers Presented By Babator] [itunes] [Bookmark Episode]

Episode Description

Join, Jocelyn Johnson, the founder of VideoInk, a media company focused on the business of online video/OTT/streaming video and Keynote Speaker and Chief Digital Officer of Bunim/Murray, John Roberts, as they discuss new platforms, next generation storytellers, new content models and how advertisers are taking part. Part of the Advanced Advertising Theater.

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April 2010

Ron Baker and Ed Kless

Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to improving the professions for posterity. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995. He is the author of the best-selling marketing book ever written specifically for the professions, his latest book published in December 2010, “Implementing Value Pricing: A Radical Business Model for Professional Firms.” Ron has toured the world, spreading his value-pricing message to over 110,000 professionals. He has been appointed to the American Institute of Certified Public Accountants’ Group of One Hundred, a think tank of leaders to address the future of the profession. He was named as one of Accounting Today’s Top 100 Most Influential People in the profession eight times, and selected as one of LinkedIn’s 150 Influencers. He graduated in 1984, from San Francisco State University, with a Bachelor of Science in Accounting and a minor in Economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He presently resides in Petaluma, California. Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting including the Sage Consulting Academy, Business Strategy and Customer Experience Workshops. He also serves as the liaison to the Sage Leadership Association. Prior to joining Sage, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation partners. In 1996, he co-founded Third Wave Business Systems, a Microsoft Dynamics GP partner View Guest page

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