NAB Show 2016 Advanced Advertising Pavilion : THE BUSINESS OF ADTECH
April 19, 2016
[Download MP3s: The Truth About Ad Blockers Dynamic Data Matching (DDM) – Driving Ads through Offline data Presented By FlySwipe Live Interview with Jeffrey Martin, CEO of Sphericam Digital Landscape 2016 - Trends and Opportunities : Conversations With Jocelyn Johnson of VideoInk and John Roberts, Chief Digital Officer of Bunim/Murray Productions How publishers can reduce operational costs and still provide an A-class service to advertisers Presented by Dan Ads TV Audiences and Digital Execution, A new era of cross media efficiency Presented by Psychability Increasing Viewability with Technology that Understands Viewers Presented By Babator] [itunes] [Bookmark Episode]
Publishers are challenged by the fast growth of the online video market across all viewing platforms and the lack of video engagement technologies that increase video content consumption and monetization. Publishers have insufficient BI (business intelligence) tools to program, monitor and control video consumption metrics in real-time. • Publishers need to know their visitors and users so they can serve only personalized videos they want to watch. • Publishers' video content inventories are disconnected across the network and underutilized. What's needed is a groundbreaking video engagement solution that can strongly increase online video consumption and monetization.
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