NAB Show 2016 Advanced Advertising Pavilion : THE BUSINESS OF ADTECH
April 19, 2016
[Download MP3s: The Truth About Ad Blockers Dynamic Data Matching (DDM) – Driving Ads through Offline data Presented By FlySwipe Live Interview with Jeffrey Martin, CEO of Sphericam Digital Landscape 2016 - Trends and Opportunities : Conversations With Jocelyn Johnson of VideoInk and John Roberts, Chief Digital Officer of Bunim/Murray Productions How publishers can reduce operational costs and still provide an A-class service to advertisers Presented by Dan Ads TV Audiences and Digital Execution, A new era of cross media efficiency Presented by Psychability Increasing Viewability with Technology that Understands Viewers Presented By Babator] [itunes] [Bookmark Episode]
The TV advertising system is evolving and merging with Digital Ad ecosystems. This double session will compare the two ecosystems today and talk about whats working and whats not in each of them. From there it will go into the redefinition of TV, the rise of TV Data Management platforms such as Psychability's and TV SSP such as Videas and how this is going to significantly change the TV landscape. We posit that this evolution will create a greater advertising platform than just TV or digital alone
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