E8 Promoting Your Work: Booking Agent Shares Brass Tacks Tips
March 14, 2018
Hosted by Holly Shaw
Do you sometimes feel icky about self-promotion? Or you’re just unsure about how to get the word out so you can actually have an audience, a fan base, a following? In this episode and the next one we dive all in and around and over and through this topic. In this rich double-interview with Emily Zisman, a singer/songwriter who wants to know how to promote her work, and Arya Jha, a marketing & PR booking agent, who wants to share her insider expertise with entertainers - you’ll hear about the 70:20:10 rule, you’ll get creative marketing ideas, and learn exactly what booking agents are looking for when they produce shows. And this is just the beginning. Next week in Part II we’ll go deeper and take a look at the “inner game” mindset shift you need to make in order to get out there and actually start promoting your work. Listeners can pick up their free gift, Build Your ‘You Are ‘Da Bomb!’ Bio Minicourse, at www.PerformersandCreatorsLab.com/PodcastGifts.
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Performing artists are the imagination mavericks, creative pioneers, and shamans of today and here you’ll discover the inspiration and expertise to find your edge and explore greatness.
Host Holly Shaw, a Bestselling Author and Creativity Coach to Emmy award winning and Grammy nominated artists, includes spotlight coaching sessions and conversations with artists and experts, as she shares her wisdom from a lifetime of performing, as a former SAG actor, dancer, choreographer and director, invoking an inspiring atmosphere that’s overthrowing the stereotype of the starving artist one episode at a time.
Covering an array of topics, from the more esoteric like sex and creativity or shamanic performance techniques, to the more down-to-earth, like how to overcome stage fright, creative blocks, and promote yourself as an artist, there is constant reinforcement of the idea that a creative mind, opened to its own genius, has the power to change the world.
Holly Shaw, is a Bestselling Author and Creativity Coach who has helped hundreds of artists, some of them Emmy Award winning and Grammy nominated, to overcome performance anxiety, impostor syndrome and creative blocks. As a former SAG actor, and professional dancer, she’s spent a lifetime on film, TV, and on stages all over the world, starring in an ABC Afterschool special at 16, hosting the Festival Revue TV show during the Edinburgh Arts Festival, dancing with an internationally renowned flamenco dance company for several years, and finally directing and producing her own dance theatre choreography and founding the non-profit arts organization, the Eve’s Elixir Project.
Shaw has spent the last fifteen years dedicating herself to the field of the healing arts, personal development and human potential becoming a coach and a Certified Hypnotherapist so that she can be better equipped to help and empower performing artists. She has become one of the leading experts in creativity and performance anxiety and gives workshops all over the country at universities and places like the Screen Actors Guild Conservatory.